Sunbelievable Goes on a Virtual Book Tour
Sometimes, things just seem meant to be…
In late 2011, I started planning a Virtual Book Tour with 2 key aims in mind.
First, I wanted to line up 2012 events, holidays, etc., that had a meaningful connection with the earth’s Sun. This would help reinforce the theme of Sunbelievable: Connecting Children with Science and Nature. Second, I hoped to involve children’s book authors, paprents, book marketing experts and others, as appropriate, on the tour schedule. This would not only reinforce existing social media relationships, but help develop new ones. After a quick scan of the 2012 calendar, the month of March made perfect sense—what could be better than to celebrate the beginning of Spring on March 20th?
Then, it practically jumped off the calendar—the National Association’s Read Across America Project/March 2, 2012—a perfect opportunity for the tour to meet an even larger goal.
“NEA’s Read Across America is an annual reading motivation and awareness program that calls for every child in every community to celebrate reading on March 2, the birthday of children’s author Dr. Seuss. NEA’s Read Across America also provides NEA members, parents, caregivers, and children the resources and activities they need to keep reading on the calendar 365 days a year.”
But there’s more. In preparing the book tour, I discovered many wonderful initiatives that share a common theme—raising awareness and actively promoting children’s literacy and reading.
This broader purpose inspired the idea to transform the Sunbelievable Virtual Book Tour into an event beyond one book, one tour, one marketing message.
For me personally, the concept of “doing good for the world” has been a lifelong family and community motivation.
So it seemed natural and “right” to expand from a targeted book tour to an “event” with a more meaningful vision. This was the beginning of “Bloggers Read Across America Group (BRAG)”—a new community of children’s book authors, book marketers, literacy programs and many other individuals and groups interested in sharing ideas about children’s reading and literacy.
From February 29 to March 27, BRAG features twenty original articles from a wide variety of bloggers.
Through our collective voices, we hope to bring attention to the problems of literacy by adding our insights and perspectives. So the original concept of a book tour became part of BRAG, with articles scheduled to publish on BRAG bloggers’ websites each day of the “tour.”
Please join us for the first annual BRAG Event! I/we hope you’ll enjoy a new and unique look at children’s reading and literacy.
And, don’t forget to enter the BRAG GIVEAWAY each day of the tour.