How much time did you spend on social media sites this week?
This week was, for me, an almost nonstop 60,000 foot view of the social media landscape, with occasional hovering over content that caught my attention. I did everything online marketing experts advise against — spending too much time exploring at the expense of writing. My social media travels, however, did accomplish a few really important and practical goals:
My Bloggers Read Across the Globe (BRAG) Facebook Fan Page “likes” increased 23% in 4 days. Okay, the actual numbers are small, but it’s measurable growth nevertheless. The increase came directly from relationship building — reaching out to friends, finding new ones through connections and contacts, and asking people to “like” my Facebook Page. Though I don’t enjoy the asking, I was thrilled at the response. Most everyone does enjoy reciprocity — relationship building at its best.
I found some really enticing LinkedIn discussions, Facebook interactions and content-rich blog posts. I’d like to share a wonderful video from The Book Marketing Network that I came across yesterday — an interview with John Kremer by Joel Friedlander, two of my favorite online book marketing gurus. It crystallizes much of the information, scattered on the Internet, geared toward independent authors, book publishing and marketing. So, I hovered and listened to their discussion about social media prospects for 2012. Joel includes links to websites he and John refer to, and their casual interaction was a refreshing change from many of the sales pitch videos I watched that promise the holy grail of online marketing.
This video captures, for me, pearls of wisdom, insights and perspectives about social marketing in 2012. Thanks to Joel and John for sharing — I’m glad I spent the time on this one!